Showing posts with label By Hennesha. Show all posts
Showing posts with label By Hennesha. Show all posts
Friday, 6 April 2018
Sunday, 1 April 2018
EVALUATION: How did you use media technologies in the construction and research, planning and evaluation stages?
SCRIPT
For our course work our set-topic was A music video promotion . The three texts that i had to create in relation to this were a music video promotion (made in a group), a digipak and a tour poster. In order to create these products i had to learn how to use various hardware and software to assist me in all stages of planning, production and editing. this was important because without this i would not have been able to design and produce effective and semi- professional looking products Pre-Production & Planning:
During the pre-production stage I used various websites and software to create and present my research and planning materials.
I used different features within google drive during the researching and planning stage. I mainly used the features to create presentations and audience questionnaires. To present my work I used google slides and for my questionnaires I used google forms. I also used the drive space to store all my work such as images, fonts vidoes, word documents with research notes etc. I found google drive very beneficial because it meant that there was somewhere secure that i could store my files and then easily access from another computer at a later date. Also I found that this software was also easy to navigate around even when reviewing my previous work.
I mainly used google slides and google forms.
I used google forms to help me create a questionnaire on understanding what types of content that our target audience wanted to get out/ see in our music video, or a tour poster and digipak. This software abled me to ask what fonts the audience would prefer, layout designs, colour schemes etc. I was able to even add images. I found that this was very beneficial when it came to planning every aspect of our products as we were able to have an insight into what our target audience wanted. I found that it was simple to send out these questionnaires as i could print them off or email them the link to the page to do the service. Even when receiving answers the software put the results into graphs and organized the answers in order for you to analyse them. I believe this was extremely beneficial as it meant that after we got audience feedback we were able to make sense of the information faster.
Additionally I used google slides which is a online version of powerpoint. I used this software to present research and plan aspects for the music video, tour poster or digipak as well as create the layout designs for my tour poster and digipak. This was because this software had many functions including ones that abled me to simply insert images and videos. For example there were pre-designs that allowed me to present my work in a professional way without having to download a lot of styles, fonts and designs. Additionally, it was simple to import images, charts and URLs. Overall, I thought that this software was beneficial and had many advantages: being that it saved automatically; you could import images and vidoes easily; and you could share the slides to other members of the group so they could view and edit and you could see the changes happening. On the other hand, i did feel like you could not present this presentation as creatively as other presentation software like prezi.
The only issue with Google drive is that internet access is required to use the system. Which meant that the people who we wanted to answer our questionnaire would need to have Wi-Fi. This was a disadvantage that could not have been overcome. There were a few issues where i did not have internet access, however i just typed up my work onto microsoft word and then when i gained internet access i uploaded them.
I used a lot of google sites alongside google slides to present my work during the researching and planning stage. One of these being Prezi, I used prezi to present the Recces and the music video analysis.Prezi is a website in which enables anyone to create presentations. This is a software which is more complex than google slides due to its functions and layouts, however it does make your presentation look simpler and more aesthetically pleasing for the viewer. This is due to the fact that they have a wide range of templates you can apply to your work. The difficulties that i had when it came into using this software was that their is not a tutorial or demo video that explains all of the functions so it took me a while to understand what does what. Additionally, due to this software being a website meant that internet was needed for it to work. Therefore, if my internet was slow or i did not have access i was not able to do any work.
Production:
We had to use how to use these cameras in a short amount of time, which meant that we did not have an immense amount of knowledge when we came to filming for our music video. When we were shooting off site from boa we had to carry our equipment to the location of our shoot. This was difficult to do because we were carrying: a tripod; a DSLR a shoulder rig, fig rig, LED lights etc. We distributed the equipment between us when traveling to prevent the risk of injury or someone dropping the equipment.
When I took the photos of the artists for my tour poster and digipak I used a DLSR camera which was the Canon 760D with the 50mm EF Lens. This was helpful as could take high quality images so my digipak and tour poster could look professional. Also as i have used one before it did not take me long to adjust the lighting and get it the right shutter speed and light intake that I wanted so my image came out good.
For my tour poster and digipak I booked out a studio and I used a tripod and had 2 Yongnuo YN36’s and 2 Lishuai Panel lights. The yongnuo lights were the most beneficial lights I had booked out as they could change colours and were very bright. These lights were able to change to blue and pink which are the colours that I had on my artists for my tour poster, and these lights were white when i was taking images for my digipak front and back cover. I realised that there were some difficulties with these lights when finding out turing down what dials to make certain colours. I found this quite difficult and spent a lot of time trying to work them out.
During production the technologies that were used for the music video consisted of the Canon 760D with a 55mm lens. This made our videos look professional, as it was filmed in high definition which meant that the footage that we had taken looked clear when focused. With this camera we could also adjust how much light we let into the camera, which meant that when we were filming in the dark TV studio the models could still be seen to a degree without the LED lights. When filming we did have a difficulty with the sim card. In which the camera kept saying that the storage was full, even when we had deleted some footage. We had to find an SD card at the last minutes which was difficult and very unexpected.
When filming our music video we had 2 Yongnuo YN36’s in which allowed us to light up our models. These LED lights also allowed us change their colour so that we could have pink and blue casted upon or models faces. These lights were very effective as when turned up to 100% they were very pigmented and bright. they were also light and easy to carry, which was beneficial for when we were shooting on location. The only issue i found with these were that it took awhile to find the colour that you wanted as the settings were quite complex and when we booked them out we did not have instructions so we spent a lot of time trying to find the right setting.
Post-Production:
I used both I Macs and Windows computers during the post production stage. I found it easier to use an Mac as i own one myself and therefore are more familiar with the functions. Additionally, I found that when i was using a windows computer, the computer did not have the capacity to cope with the size of the file I had when editing the music video. Often when i tried to adjust the graphics or make major changes to the layers the system would crash. This was because of the RAM not being best suited for the Adobe Premiere Pro.
I used premier pro CC 2017 when editing the music video. This software i found quite self explanty to use as i was told the basic knowledge in class, such as using the razer tool to split the clips; how to add graphic texts etc. Also i watched a lot of youtube tutorials when there was anything else i wanted to do. Apart from this i found that when using the software i noticed different functions like how to change the opacity, how to green screen etc. I added sound at the beginning of my music video in which i downloaded from the internet and placed it under the song. I thought that this would add the to the house style that we were going for as a group. Also visual effects I used were adding a glitch effect in which appeared on the dancers when they were dancing. For this i watched a youtube tutorial and I learnt that i had to download a video of a tv glitch and use the razer tool to cut and place the glitch where i wanted it in the music video. I then changed the opacity to make sure that it look more realistic and so it did not cover the main dancers completely. I personally enjoyed working with this piece of software as i found there was so many functions that could make my music video look more professional. For example I colour graded the shots that were taken in the studio so that the colours blue and pink were more enchanted. Additionally, i adjusted the speed of the different clips. I found that there were a few difficulties that I had were mainly that the computers were not able to cope with the file capacity so that when i was trying to edit the video was lagging. I turned the quality down from full to ¼ and then i went into the performance preferences and changed the focus RAM to 6.5GB on premier pro and 1.5 on other applications so that more of the computer's RAM was focused at Premier Pro. However, this did not make much of a change, it only meant that at ¼ quality it would not lag, however i could not turn up the quality. This meant that only when i exported my project i could see the true quality of the video.
I also used Adobe Encoder to queue our music video instead of exporting directly from premiere pro this is because after watching youtube tutorials i realised that this would be the best way to export the video and keep the quality high. This therefore was a benefit to my music video, i did not have any issues this this software as the youtube tutorials were quite self explanatory for this. The only problem was that it look around 3 hours to export 3:28 minutes of footage and audio in contrast to premier pro that would export in under 30 minutes. This was not a big issue as i could leave it to queue while I edited on print products in photoshop.
I used Adobe Photoshop in order to edit both of my ancillary tasks, which were my tour poster and digipak. When creating my digipak and tour poster I found that photoshop was the easiest software for me to use for this. I did attempt to use indesign but i just felt that i understood photoshop better after doing other projects with the software, therefore i was already familiar with the tools that it had to offer. In this software i mainly used the tools which were the spot healing tool; eraser; opacity; cut and select tool; dodge and burn tool; surface blur, to smoothen the skin of my models; text tool to help me layout the texts; brightness and contrast; as well as a lot of other tools. I released recently how much this software has to offer in order to make your projects look as professional as possible. The only problem that i had when using this software was that I had to keep downloading my fonts as the computers at college would not remember them, and doing this took quite a long time. Time which i could be using effectively by editing
Evaluation:
When writing my evaluations/ planning what to write i used google docs. The only factor that i really like about this in comparison to any other way that i could have planned and worte notes was due to the idea that it was online. To me this was extremely helpful. This was because I travel around a fair amount and being able to access my notes from any computer came in handy especially when i was trying to meet deadlines. Despite, how much i liked this feature it was not helpful when i had my laptop but no internet connection, as i would not be able to access my work. So if i was traveling in the car and wanted to jot down a few notes i couldn't.
When i was presenting my 3rd evaluation which was on audience feedback i used google slides. I found this very easy to place text, online images and destop photos. Even though it comes with pre-designs when presenting my evaluations i chose to design the layout myself. In doing this the software was very allowing. However, i did want to insert other fonts to use in my presentation. Unfortunately this software does not allow other fonts to be uploaded, which in a way took away my creative element in presenting in this format. Despite this there were more positive features than bad.
To present my 1st evaluation which was on codes and conventions i used my mac to record video record. However, when i was editing it i realised that my computer's sound and visuals lag so that it does not look in time. Luckily, i used my iphone 6 to record audio in memos just in case. Therefore when i was editing i could just sync them together. With doing this there were many difficulties as my mac’s video was still behind, which meant that i stuggled to get the audio to match the visuals. After a while I worked out that i could attempt to adapt the speed of the visuals to try and match my audio. Even though i found a way around it, this was very time consuming and caused a lot of hassle- just doing this took me an average of 6 hours, which was ridiculously long. After this, i used premier pro to add in pictures that i had screenshot off my mac or videos that i have screen recorded off my mac. I found by my mac being able to do this was very beneficial as it meant that i could make my evaluation more visually pleasing and easier for someone to understand when I relate my products to professional products. During the editing of this video i did not experience many issues form the programme Premier pro. However, when I came to export my final product i kept getting a notice saying that there was a rendering error. Unfortunately, when i had this error it was on the weekend so i could not even call up Adobe premiere pro support to get help. Therefore, I had to wait till Monday at 8am to contact them about helping me export my evaluation. This caused a lot of issues for me as i did not know if my evaluation would be able to be posted at all or if i would have to spend more time on presenting this again. This made me very unhappy as i spend over 14 hours working on the editing of it.
For this evaluation I am using soundcloud to present my information. I used this last year and i found that it was quite self explanatory in recording and posting. I am currently speaking into my iphone memos and then i am going to upload this into soundcloud. Last year i had no difficulties and i do not believe there will be any this time.
I used wix.com to create a website for my second evaluation on synergy. I found that this online software is an amazing site for when you need to present something such as an evaluation neetly. I felt that it was self explanatory and that i have been able to utilise it to the best of my abilities. I found that adding photos and shapes were quite simple and so was creating your down distinctive layout. This was because there was a toolbar on the left hand side of the screen which had everything that i needed to use. The only negative element that i had regarding this is importing a single video in from your computer. i could not understand at first how to do this, and there was not a demo video. Therefore i had to look at youtube tutorials to help me understand the meaning between videos and channels. However, eventually, i understood and was able to present this effectively.
EVALUATION: How effective is the combination of your main product and ancillary texts?
Below is the link to my website which is how i presented this question. Go in order of the menu bar from left to right.
https://henneshageorge.wixsite.com/evaluation2
https://henneshageorge.wixsite.com/evaluation2
EVALUATION- In what ways does your media product use, develop or challenge forms and conventions of real media products?
SCRIPT
In Unit G324, Advanced portfolio. We had a main task which was to create a music video along with two ancillary tasks which were to create a digipak and a tour poster. These media products follow various codes and conventions to create synergy between each of the various promotional materials. There for in the researching and planning stage I looked into some official material and analysed the codes and conventions. I looked into the camera, editing, mise en scene as well as stereotypes. As we chose Demi Lovato’s Sorry Not Sorry, we also chose to look a lot in to the conventions of the pop genre. Due to this being a female artist we looked into a lot of theories as well to see how female pop artists are portrayed by the record label. When I made the digipak and tour poster there was clear link as well as synergy to the music video.
Music Video (Main Task):
The purpose of our music video was to entertain an audience, promote homosexual artists as we felt after researching that the media do not have as many artists which do pop and do drag. Through our music video i believe we have done this successfully, though having an equal amount of camera shots of the homosexual male as the hetrosexual female. There are also a lot of other conventions that we developed and challenged in order to show this.
In the research and planning stage we looked into Sven E Carlsson who is a theorist in which suggests that there are two categories which a music video can be put into which are known as Performance and conceptual. Conceptional is when a music video is narrative based and performance is when the artist is singing in the video. We decided to take both of these categories and mix them together which is why our music video has the artists lip syncing to the camera as well as the artists running around an office and wrecking the place. Therefore when watching over our final product we realised that we adapted his theory and created a hybrid consisting of both narrative and performance
Following this we looked into Michael Shore’s music video theory. His theory states that all music videos are aimed at a particular audience. He says that music videos often use recycled images and styles that appeals to adolescent males and their fantasies which consist of speed, power, girls and wealth. When we researched into our pop genre we realised that artists music videos like fifth harmony have girls shown which would appeal to males. For example, in the music video Work From Home their are five girls are shown to be wearing clothes that show off their figures and a lot of flesh to the audience. The way that women use their bodies to entice male audiences to watch them in this video. The combination of workers distracted by the women walking past and dancing sexualy. This can often be seen from the female dancers within music videos and within this one, the women are heavily made up which you would not see on an actual construction site, proving that the video is aiming to impress the male audiences watching. However, when we were watching Pop music videos like Swagger Jagger we realise that this dancing was not sexualised. This may be to do with the fact the song was almost aimed at a younger audience. In our music video we decided to have have the female artist use facial expressions in which a male audience member may decode as lustful and seductive. However when it came to dancing we tried to keep quite suitable for a younger audience. This is because when we did our audience research our target audience was 13 year olds to young adults. Therefore we decided to use this theory however adjust how we present it. We presented it in a way which was not as extreme as videos like fifth Harmony Work From Home.
Additionally, Andrew Goodwin was a theorist in whomes theories I researched the most. His theory featured the idea that women are objectified. In our music video we decided to subvert this as we did not want our younger audience members to be influenced by this. It is evident that we have subverted this by having a male in heels instead of the female. The overall, costume of our models so not reveal too much skin and did not allow the audience to look at the models sexually. Even though the audience decode their make-up as quite mature and seductive. Their movement and actions that they do in the video are quite childish which remove the likelyhood of them being sexualy objectified. Therefore we have no sense of voyeurism promoting in the video.
Within the pop genre it is camera angles tend to be medium shots, close ups, and occasional long shots. The verses tend to have longer shots while the choruses will consist of shorter clips due to fast pace editing. The costume, for females are typically ‘sexy’ and sexually exposing and sometimes this is common for males. Nevertheless, what costumes are worn, hair and makeup that are done usually follow fashion trends from the time as the pop genre relies on a mainstream audience.
We conformed to the conventional shots that are used by other music videos within the pop genre.Our camera shots varied between, medium shots, long shots and close ups at eye level, then we used a few occasional levels such as low angles. For example in the second pre-chorus there are long shots from the front of dancers , a medium shot from just behind the dancers and a medium shot from a low camera angle . Therefore we conformed to the camera shots conventions of this genre. Additionally, we chose to keep the camera movements quite limited.
We decided to subvert how with a lot of performance pop music videos there are shorter clips due to a faster pace that are played for the chorus. This is because when we listened to the song, the pre-chorus ‘now payback…” seemed to have a quicker beat than the chorus. Therefore we made sure that for the pre-chorus we cross cutted between the dance clips at a quick pace. However, when it came to the chorus there was a defined click in which we felt would be best to change shots in. We thought this way very important as by having the beat in the music compliment that change in visuals would appeal more to our target audience.
When we were researching into the codes and conventions of pop music video costumes we came across a lot of clothing which showed off the artists figure or revealed a lot of skin inforcing voyeurism. However as this is not what we wanted our music video to convey we looked at other female pop artists and bands such as little mix- Even though they still conform to this convention they do so on a discrete level. Therefore we developed costumes based off this in order make sure that our target audience does not feel influenced to dress explicitly.
Also we decided to have the theme of colours blue and pink on our performers when they are in the studio. This is because we wanted to conform to the stereotype that blue represents men and pink represents females. To show to the audience that even though the male artist is wearing makeup which can be classed as feminine that he still can be a man.
When editing we decided to add a glit ch effect to the clips that were shot outside. The glitch effect was added on the beat to emphasise the glitch itself in which would make the video more visually appealing for the audience. This is not necessarily conventional within a lot of pop genre music videos but there are a few in which have used this for example
Our music video was a pop hybrid between performance and narrative. We chose this style because we wanted the video to tell a story to the audience and make it visually appealing at the same time. In a way we also wanted to audience to feel a connection between them and the characters in the video.
Our music video has taken small elements from multiple pop music videos and have developed them for our music video.However, we have also chosen to subvert from some of these pop music videos as well. For example, we chose not to sexulise the female artist as we did not want to allow the theory that woman need to be presented in a sexulised way especially when our music video was targeted at people under 18 who should not be thinking on sexualsing themeselfs for male pleasure. Therefore we chose to challenge Andrew Goodwins theory of objectifying woman. Our music video is hopefully entertaining and informs the audinece that males can wear make up if they want without meaning they are a girl, as well as understanding that the end of something could be the start of something new and better as suggested by our narrative.
Digipak (Ancillary Task):
With artists name and album name I used the same sans serif font which was called ‘Lemon Milk’. I found that other pop digipaks used this style as well therefore i conformed to it. However, When i researched into this a lot of pop digipaks had there artists name wrote in a different font. After releasing my first draft i realised that it did not look initially right for my digipak and decided to develop this convention. Instead of having a new font I took the same font and doubled the layers, decrease the opacity of the top layer as well as colour. Then i added tv scan lines. I thought that this would be more effective because it would create better branding identity between the digipak, music video and tour poster. I also wanted to use a sans serif font because it would appeal to target audience which is male and females from the ages of 15-19 year olds, with a secondary audience that may include 13-14 year olds.
The typography that I used for my tracklist was the font called ‘Lemon Milk’ which is the same font that I used across all three pieces of material. Again I felt that this font was appealing for our target audience as it was bold and simple. For the track list this typography was in the colour light pink which is stereotypically a feminine colour. This therefore complemented our music videos house style.
The main image on the front cover is an eye level medium close up shot. I chose to use this shot as it allows the audience to see the female face. It was not my intention to show the audience my artists figure in order to create some audience members to sexualy objectify them. Instead i used a shot that was focused on her face. Despite this being partly the intention I did still want my Digipak image to subvert to this theory. Therefore i made sure that this artist was wearing quite mature makeup. The red eye shadow in particular is effective as the colour red has the connotations of lust and this is what i wanted to encode into my digipak.This is why this colour of red was used multiple times across the typography of the digipak. The make-up that is on the artist is up to date makeup trends that are popular at the present moment of time. For example, having their eyebrows drawn and filled in, smokey colourful eyeshadow and light matte lipstick. These are what a mainstream audience may do their makeup like. Having my artists make-up like this meant that the audience would be able to connect with the artist because they will feel as if they have something in common. Additionally, the artists facial expression can be decoded as quiet seductive as well as sassy. I wanted to encode this because main song ‘Sorry Not Sorry’ that the album is featuring is being sassy by what the lyrics are saying. Also when this artist is singing her facial expressions are quite similar to this.
Therefore I used this so that their is a clear link between the artists personality in each. With this image I also adjusted the brightness to complement and enhance the natural lighting. I also increased the contrast so that all the colours were more defined and looked more lively. I believe that this was effective because it made it meant the it seemed more ‘lively’ which links to the album name “The Young Spirit’ which is usually defined as lively.
The colour scheme that my digipak mainly consists of is black, white, gold and dark red.I got the artist to stand against a gold background due to my research into Mikeal Shores theory which suggests that adolescent males are only attracted by factors such as girls and weath I realised that Gold represents wealth and this is something that may catch their eye.
I chose to use black and white as well as the connotations for black are power and ambition and within our music video we wanted to show that the male and female artist has power and i thought that using these colours would be best to show this on our promotional material. The dark red that is used comes from the eye make up of the artist, this colour has the connotations of lust and danger.
I wanted to encode this because it again links to the music video with the ideas of power and sexuality. Also inside of the Digipak i decided to use images that had artificial lighting of blue and pink. These colours were featured majority of the time in the music video.
Therefore i thought that it would be a good idea to put images with these colours in my Digipak that were used in the music video to show the link between the two pieces of a material. As well, i used these colours conform the stereotype that blue is a masculine colour and pink is a feminine colour. I wanted to encode the idea the even though someone may like to dress feminine (artist Lewis) does not mean that they are any less masculine.
For my Digipak i kept the language formal. This is because i did not include a message from the artist inside the digipak. Instead i used lyrics from the single Sorry Not Sorry and as we used the clean version their was not any informal language within that. I believe that the formality makes my digipak appear more official, which is why i would not use colloquial language as i believe that it would make the audience view the artists as a positive role model.
My Digipak has been inspired from other professional digipaks. In the research and planning stage I analysed them and the conventions that they had. The typography of Jessie J’s track list was simple, bold and attractive. I decided to use a similar font in which was bold, simple and attractive which was why I used the font ‘Lemon Milk’ for the my Digipak.
When looking at other digipaks of this genre found that this was a recurring typography style which meant that it was conventional. I also realised when researching that in the Beyonce digipak sexual objection remained in the images with the costume. I did not the audiences to view the artists like this therefore in my images i challenged and subverted this conventions. Therefore i made sure that my artists were clothed well, not exposing areas that will attract the a male gaze.
Magazine Advertisement (Ancillary Task):
To keep the constant house style I used the same font and design for the Artists name on my tour poster. However i developed this a little and changed the colours of the background layer to pink and bluey purple. I personally thought that it would be important to keep this consistent as it is a typical convention which a lot if not all pop music artists have. I thought that if i did not use the same style and font then my products would boy carry synergy and branding identity which is something that is very important to consider and have when creating these products.
Within my Digipak and Tour poster I have created a distinct style which related to the pop genre. The layout and design was inspired by official pop digipaks and tour posters . I decided to keep the artists name at the top of the page as this is conventional of the genre. I decided to do this so that the audience could instantly recognize the genre. However I decided to make the title distinctive by duplicating the layer, changing the opacity of the top layer and changing the colour. I did this because although it wanted to keep the font sans serif as it is conventional and is what our target audience wanted. I wanted it to look this to be distant and unique.
The company logo is on the bottom right corner of my tour poster. I chose to include this in my design of my tour poster after researching into previous official tour posters, having the company logos are a common convention as the company has ownership over the artist. Therefore this can also been seen on the Digipaks as well. The company logo bottom right hand side has a pink overlay so match the house style over the digipak and music video as this is important in creating branding identity. I also created colour overlays on the social media that is at the bottom left hand side of the page again to keep the house style consistent.
The main image on my tour poster has been taken from eye level. I used this shot because from my research and planning I identified that tour poster mainly uses close-up shots and medium shots of the artist. Therefore i conformed to this and used this shot. The idea of having the two artist back to front on my tour poster was something I just imagined when i was in the studio taking shots.
I originally was going to get them to sit on a sofa almost like the Little Mix tour poster but i decided that this would be more beneficial in showing the artists. I decided that to use the colours that are using in the music video which were dark bluey/purple and hot pink. When doing the shoot I used artificial lights which were these colours.
Then when I came into editing enhanced these colours by adjusting the brightness and contrast. This is because I wanted these colours to be bold and stand out as when we did the questionnaire it was said that bright or pastel colours should be used. Also when looking at other pop tour posters like Little Mix’s they used really exposed colours as shown.
The colour scheme throughout my tour poster consists of muted yellow, pastel hot pink, purple, black and white. Above I spoke about the Pink and purple on the image. I decided to sample the colours of the image so that they were the same colour of the main image. I believed that this would be effective as there is a nice harmony between these colours. But for this i decided to use it on the typography as well to carry across the theme. I decided to add the muted yellow to separate these colours as yellow is a colour that is not stereotypically defined as a masculine or feminine. This colour in particular subverts the idea that colours need to be masculine and feminine which is why i used it, as I don't want my audience to believe that males need to be masculine they can be neutral. I also found that this colour was visually appealing. The background remained solely black which made it seem like the artists are merging out of nowhere. This subverted the i conventions of the images that are used by pop artists usually it has high key lighting and a white or lighter background. However, i decided that i wanted to subvert this as i wanted a link to the inside cover of the digipak and the music video. On the other hand, i decided to add the geometric line pattern off the digipak onto the tour poster in order to brighten up the atmosphere of it a little.
In my tour poster I used quite formal language that got to the point. The words ‘NEW SINGLE SORRY NOT SORRY’ were straight to the point but was also formal. I did not want to use colloquial language as i thought it would juxtapose the image that i as the producer have created for these artists. Also as i have chosen them to wear a suit and a dress which is quite formal it would contrast too much for informal language to be placed on the poster. Additionally, I used formal language because their was not many opportunities for informal language. I felt that using formal language made the tour poster appear more official and appealing. Also keeping in mind that this is targeted at a younger audience i did not feel comfortable with subverting the conventions and using informal language.
Music Video (Main Task):
The purpose of our music video was to entertain an audience, promote homosexual artists as we felt after researching that the media do not have as many artists which do pop and do drag. Through our music video i believe we have done this successfully, though having an equal amount of camera shots of the homosexual male as the hetrosexual female. There are also a lot of other conventions that we developed and challenged in order to show this.
In the research and planning stage we looked into Sven E Carlsson who is a theorist in which suggests that there are two categories which a music video can be put into which are known as Performance and conceptual. Conceptional is when a music video is narrative based and performance is when the artist is singing in the video. We decided to take both of these categories and mix them together which is why our music video has the artists lip syncing to the camera as well as the artists running around an office and wrecking the place. Therefore when watching over our final product we realised that we adapted his theory and created a hybrid consisting of both narrative and performance
Following this we looked into Michael Shore’s music video theory. His theory states that all music videos are aimed at a particular audience. He says that music videos often use recycled images and styles that appeals to adolescent males and their fantasies which consist of speed, power, girls and wealth. When we researched into our pop genre we realised that artists music videos like fifth harmony have girls shown which would appeal to males. For example, in the music video Work From Home their are five girls are shown to be wearing clothes that show off their figures and a lot of flesh to the audience. The way that women use their bodies to entice male audiences to watch them in this video. The combination of workers distracted by the women walking past and dancing sexualy. This can often be seen from the female dancers within music videos and within this one, the women are heavily made up which you would not see on an actual construction site, proving that the video is aiming to impress the male audiences watching. However, when we were watching Pop music videos like Swagger Jagger we realise that this dancing was not sexualised. This may be to do with the fact the song was almost aimed at a younger audience. In our music video we decided to have have the female artist use facial expressions in which a male audience member may decode as lustful and seductive. However when it came to dancing we tried to keep quite suitable for a younger audience. This is because when we did our audience research our target audience was 13 year olds to young adults. Therefore we decided to use this theory however adjust how we present it. We presented it in a way which was not as extreme as videos like fifth Harmony Work From Home.
Additionally, Andrew Goodwin was a theorist in whomes theories I researched the most. His theory featured the idea that women are objectified. In our music video we decided to subvert this as we did not want our younger audience members to be influenced by this. It is evident that we have subverted this by having a male in heels instead of the female. The overall, costume of our models so not reveal too much skin and did not allow the audience to look at the models sexually. Even though the audience decode their make-up as quite mature and seductive. Their movement and actions that they do in the video are quite childish which remove the likelyhood of them being sexualy objectified. Therefore we have no sense of voyeurism promoting in the video.
Within the pop genre it is camera angles tend to be medium shots, close ups, and occasional long shots. The verses tend to have longer shots while the choruses will consist of shorter clips due to fast pace editing. The costume, for females are typically ‘sexy’ and sexually exposing and sometimes this is common for males. Nevertheless, what costumes are worn, hair and makeup that are done usually follow fashion trends from the time as the pop genre relies on a mainstream audience.
We conformed to the conventional shots that are used by other music videos within the pop genre.Our camera shots varied between, medium shots, long shots and close ups at eye level, then we used a few occasional levels such as low angles. For example in the second pre-chorus there are long shots from the front of dancers , a medium shot from just behind the dancers and a medium shot from a low camera angle . Therefore we conformed to the camera shots conventions of this genre. Additionally, we chose to keep the camera movements quite limited.
We decided to subvert how with a lot of performance pop music videos there are shorter clips due to a faster pace that are played for the chorus. This is because when we listened to the song, the pre-chorus ‘now payback…” seemed to have a quicker beat than the chorus. Therefore we made sure that for the pre-chorus we cross cutted between the dance clips at a quick pace. However, when it came to the chorus there was a defined click in which we felt would be best to change shots in. We thought this way very important as by having the beat in the music compliment that change in visuals would appeal more to our target audience.
When we were researching into the codes and conventions of pop music video costumes we came across a lot of clothing which showed off the artists figure or revealed a lot of skin inforcing voyeurism. However as this is not what we wanted our music video to convey we looked at other female pop artists and bands such as little mix- Even though they still conform to this convention they do so on a discrete level. Therefore we developed costumes based off this in order make sure that our target audience does not feel influenced to dress explicitly.
Also we decided to have the theme of colours blue and pink on our performers when they are in the studio. This is because we wanted to conform to the stereotype that blue represents men and pink represents females. To show to the audience that even though the male artist is wearing makeup which can be classed as feminine that he still can be a man.
When editing we decided to add a glit ch effect to the clips that were shot outside. The glitch effect was added on the beat to emphasise the glitch itself in which would make the video more visually appealing for the audience. This is not necessarily conventional within a lot of pop genre music videos but there are a few in which have used this for example
Our music video was a pop hybrid between performance and narrative. We chose this style because we wanted the video to tell a story to the audience and make it visually appealing at the same time. In a way we also wanted to audience to feel a connection between them and the characters in the video.
Our music video has taken small elements from multiple pop music videos and have developed them for our music video.However, we have also chosen to subvert from some of these pop music videos as well. For example, we chose not to sexulise the female artist as we did not want to allow the theory that woman need to be presented in a sexulised way especially when our music video was targeted at people under 18 who should not be thinking on sexualsing themeselfs for male pleasure. Therefore we chose to challenge Andrew Goodwins theory of objectifying woman. Our music video is hopefully entertaining and informs the audinece that males can wear make up if they want without meaning they are a girl, as well as understanding that the end of something could be the start of something new and better as suggested by our narrative.
Digipak (Ancillary Task):
With artists name and album name I used the same sans serif font which was called ‘Lemon Milk’. I found that other pop digipaks used this style as well therefore i conformed to it. However, When i researched into this a lot of pop digipaks had there artists name wrote in a different font. After releasing my first draft i realised that it did not look initially right for my digipak and decided to develop this convention. Instead of having a new font I took the same font and doubled the layers, decrease the opacity of the top layer as well as colour. Then i added tv scan lines. I thought that this would be more effective because it would create better branding identity between the digipak, music video and tour poster. I also wanted to use a sans serif font because it would appeal to target audience which is male and females from the ages of 15-19 year olds, with a secondary audience that may include 13-14 year olds.
The typography that I used for my tracklist was the font called ‘Lemon Milk’ which is the same font that I used across all three pieces of material. Again I felt that this font was appealing for our target audience as it was bold and simple. For the track list this typography was in the colour light pink which is stereotypically a feminine colour. This therefore complemented our music videos house style.
The main image on the front cover is an eye level medium close up shot. I chose to use this shot as it allows the audience to see the female face. It was not my intention to show the audience my artists figure in order to create some audience members to sexualy objectify them. Instead i used a shot that was focused on her face. Despite this being partly the intention I did still want my Digipak image to subvert to this theory. Therefore i made sure that this artist was wearing quite mature makeup. The red eye shadow in particular is effective as the colour red has the connotations of lust and this is what i wanted to encode into my digipak.This is why this colour of red was used multiple times across the typography of the digipak. The make-up that is on the artist is up to date makeup trends that are popular at the present moment of time. For example, having their eyebrows drawn and filled in, smokey colourful eyeshadow and light matte lipstick. These are what a mainstream audience may do their makeup like. Having my artists make-up like this meant that the audience would be able to connect with the artist because they will feel as if they have something in common. Additionally, the artists facial expression can be decoded as quiet seductive as well as sassy. I wanted to encode this because main song ‘Sorry Not Sorry’ that the album is featuring is being sassy by what the lyrics are saying. Also when this artist is singing her facial expressions are quite similar to this.
Therefore I used this so that their is a clear link between the artists personality in each. With this image I also adjusted the brightness to complement and enhance the natural lighting. I also increased the contrast so that all the colours were more defined and looked more lively. I believe that this was effective because it made it meant the it seemed more ‘lively’ which links to the album name “The Young Spirit’ which is usually defined as lively.
The colour scheme that my digipak mainly consists of is black, white, gold and dark red.I got the artist to stand against a gold background due to my research into Mikeal Shores theory which suggests that adolescent males are only attracted by factors such as girls and weath I realised that Gold represents wealth and this is something that may catch their eye.
I chose to use black and white as well as the connotations for black are power and ambition and within our music video we wanted to show that the male and female artist has power and i thought that using these colours would be best to show this on our promotional material. The dark red that is used comes from the eye make up of the artist, this colour has the connotations of lust and danger.
I wanted to encode this because it again links to the music video with the ideas of power and sexuality. Also inside of the Digipak i decided to use images that had artificial lighting of blue and pink. These colours were featured majority of the time in the music video.
Therefore i thought that it would be a good idea to put images with these colours in my Digipak that were used in the music video to show the link between the two pieces of a material. As well, i used these colours conform the stereotype that blue is a masculine colour and pink is a feminine colour. I wanted to encode the idea the even though someone may like to dress feminine (artist Lewis) does not mean that they are any less masculine.
For my Digipak i kept the language formal. This is because i did not include a message from the artist inside the digipak. Instead i used lyrics from the single Sorry Not Sorry and as we used the clean version their was not any informal language within that. I believe that the formality makes my digipak appear more official, which is why i would not use colloquial language as i believe that it would make the audience view the artists as a positive role model.
My Digipak has been inspired from other professional digipaks. In the research and planning stage I analysed them and the conventions that they had. The typography of Jessie J’s track list was simple, bold and attractive. I decided to use a similar font in which was bold, simple and attractive which was why I used the font ‘Lemon Milk’ for the my Digipak.
When looking at other digipaks of this genre found that this was a recurring typography style which meant that it was conventional. I also realised when researching that in the Beyonce digipak sexual objection remained in the images with the costume. I did not the audiences to view the artists like this therefore in my images i challenged and subverted this conventions. Therefore i made sure that my artists were clothed well, not exposing areas that will attract the a male gaze.
Magazine Advertisement (Ancillary Task):
To keep the constant house style I used the same font and design for the Artists name on my tour poster. However i developed this a little and changed the colours of the background layer to pink and bluey purple. I personally thought that it would be important to keep this consistent as it is a typical convention which a lot if not all pop music artists have. I thought that if i did not use the same style and font then my products would boy carry synergy and branding identity which is something that is very important to consider and have when creating these products.
Within my Digipak and Tour poster I have created a distinct style which related to the pop genre. The layout and design was inspired by official pop digipaks and tour posters . I decided to keep the artists name at the top of the page as this is conventional of the genre. I decided to do this so that the audience could instantly recognize the genre. However I decided to make the title distinctive by duplicating the layer, changing the opacity of the top layer and changing the colour. I did this because although it wanted to keep the font sans serif as it is conventional and is what our target audience wanted. I wanted it to look this to be distant and unique.
The company logo is on the bottom right corner of my tour poster. I chose to include this in my design of my tour poster after researching into previous official tour posters, having the company logos are a common convention as the company has ownership over the artist. Therefore this can also been seen on the Digipaks as well. The company logo bottom right hand side has a pink overlay so match the house style over the digipak and music video as this is important in creating branding identity. I also created colour overlays on the social media that is at the bottom left hand side of the page again to keep the house style consistent.
The main image on my tour poster has been taken from eye level. I used this shot because from my research and planning I identified that tour poster mainly uses close-up shots and medium shots of the artist. Therefore i conformed to this and used this shot. The idea of having the two artist back to front on my tour poster was something I just imagined when i was in the studio taking shots.
I originally was going to get them to sit on a sofa almost like the Little Mix tour poster but i decided that this would be more beneficial in showing the artists. I decided that to use the colours that are using in the music video which were dark bluey/purple and hot pink. When doing the shoot I used artificial lights which were these colours.
Then when I came into editing enhanced these colours by adjusting the brightness and contrast. This is because I wanted these colours to be bold and stand out as when we did the questionnaire it was said that bright or pastel colours should be used. Also when looking at other pop tour posters like Little Mix’s they used really exposed colours as shown.
The colour scheme throughout my tour poster consists of muted yellow, pastel hot pink, purple, black and white. Above I spoke about the Pink and purple on the image. I decided to sample the colours of the image so that they were the same colour of the main image. I believed that this would be effective as there is a nice harmony between these colours. But for this i decided to use it on the typography as well to carry across the theme. I decided to add the muted yellow to separate these colours as yellow is a colour that is not stereotypically defined as a masculine or feminine. This colour in particular subverts the idea that colours need to be masculine and feminine which is why i used it, as I don't want my audience to believe that males need to be masculine they can be neutral. I also found that this colour was visually appealing. The background remained solely black which made it seem like the artists are merging out of nowhere. This subverted the i conventions of the images that are used by pop artists usually it has high key lighting and a white or lighter background. However, i decided that i wanted to subvert this as i wanted a link to the inside cover of the digipak and the music video. On the other hand, i decided to add the geometric line pattern off the digipak onto the tour poster in order to brighten up the atmosphere of it a little.
In my tour poster I used quite formal language that got to the point. The words ‘NEW SINGLE SORRY NOT SORRY’ were straight to the point but was also formal. I did not want to use colloquial language as i thought it would juxtapose the image that i as the producer have created for these artists. Also as i have chosen them to wear a suit and a dress which is quite formal it would contrast too much for informal language to be placed on the poster. Additionally, I used formal language because their was not many opportunities for informal language. I felt that using formal language made the tour poster appear more official and appealing. Also keeping in mind that this is targeted at a younger audience i did not feel comfortable with subverting the conventions and using informal language.
Tuesday, 27 March 2018
Wednesday, 7 March 2018
PRODUCTION- Digipak First Drafts
Front Cover
Inside with the disk
Inside without the disk
The Disk
Bridge
Back Cover
All together
Saturday, 10 February 2018
Sunday, 4 February 2018
Hennesha's Update on Digipak and Magazine
I have asked my artists to get to gather to have a photoshoot so i can have the images i need for my and magazine. i also realised that there is some footage that needs to be filmed for the music video and so i booked out the equipment mainly for my photoshoot and some extra equipment just incase we needed to film for the music video.
I suggested the out fits that i needed them to wear however, i slightly change it when i realised that we were only going to have the two models (minnie and lewis)
Friday, 2 February 2018
PRODUCTION- Editing Blog 4
After creating a new script, shot list and schedule. The film crew went to Digbeth and filmed. However the bridge that we were going to have some things shot by was blocked of so they had to film in an alternative location. When looking through the footage that i was given, i realised it did not match up to the shot list that i provided for varies reasons. One being how two of our artists could not make the shoot day. Therefore i did struggle to edit as there was not as much footage that i could use. Due to this i realised that i am going to have to create a new shot list which follows a different narrative due to the circumstances we have been placed in. I have thought that we could have a new narrative could be this.
- both people are fired
- they then become friends
- they get revenge on the company that they are from. This works and relates to the lyrics "sorry not sorry"
- they leave the building and are happy and begin dancing together, which shows there relationship.
We are going to have to film a lot the week beginning 05.02.18 as there at the moment is not enough footage for me to make a full video. I am going to have to put in a lot of extra time in next week to edit the footage i am given as the deadline is on the 09.02.18, and if i do not get all the footage needed i may have to look into how i could repeat some of the footage in order to create a good music video.
Here is also the link to the videos and photos that i have been given
- both people are fired
- they then become friends
- they get revenge on the company that they are from. This works and relates to the lyrics "sorry not sorry"
- they leave the building and are happy and begin dancing together, which shows there relationship.
We are going to have to film a lot the week beginning 05.02.18 as there at the moment is not enough footage for me to make a full video. I am going to have to put in a lot of extra time in next week to edit the footage i am given as the deadline is on the 09.02.18, and if i do not get all the footage needed i may have to look into how i could repeat some of the footage in order to create a good music video.
Here is also the link to the videos and photos that i have been given
Tuesday, 16 January 2018
PRODUCTION- Editing Blog 3
After reviewing back the first draft. I realised that our narrative was not clear at all, and i did not have any idea on how to make it clear with this narrative. Therefore I thought about it and spoke to my teacher and I came to a conclusion that we should change the narrative but we could use some of the shots that we have already shot.
When looking through the first draft I realised that their is not a variation of camera shot and movement and therefore i do not think that it looks very effective; as well as that some of the videos cut of peoples heads or were not table and fluid. Therefore I made a document in which contains a new script, schedule and brief shot list. I thought this would be helpful and make sure that we get the shots we need.
Monday, 15 January 2018
PRODUCTION- Editing - First Draft
From my editing this is the Draft that I have so far. Not all the scenes are filmed which is why their are some blank spaces. I know that their is still a lot to work on and i am willing to be dedicating all of my time on this as soon as I get the footage.
Sunday, 14 January 2018
PRODUCTION- Editing Blog 2
Over the last couple of days I decided to take a look at what I had done so far and make some critical editing decisions to see what if anything needed to be refilmed and if so what. When going through i saw a few places that could have looked better. For example the section when the male artist was walking down the corridor. This is because in the video the camera tilted upwards really awkwardly, i did not think this was an effective shot to show on its own so i decided to add in the film that contained a close up at this part of the song to make the video look a lot smoother. This is what i did
Tomorrow, i am aiming to post the first draft of the music video, however i believe that there are going to be a few blank spaces as i do not have footage for then.
PRODUCTION- Editing Blog 1
I have spent time gathering together the footage that my group has got and started to put it together. I have additionally tried to test out some of the effects that Adobe Premier Pro allows me to use. I spent some time over the Christmas holiday testing this out.
When looking through the clips I had been given, I realised that the camera wasn't completely stable. Therefore i had to select through my footage to find the best quality work. I then placed them into to the software and began to edit them together. I furthermore noticed that I did not have all the shots that I needed in the right locations. For example at the beginning of the music video the male artist was suppose to be walking down the streets of Digbeth, however due to circumstances the film crew were not able to work of site that day. Therefore they filmed him walking down a corridor in our college. I took this and placed it in the music video for our first draft, however I do not believe that i am going to keep this for our final product as it looks unprofessional. Along with this i was also given in studio dance footage. When making the draft product I used the whole of it. However, my intention as editor is to cross-cutting of this dance in different locations and this will be shown in our final music video.
As I was going along I decided to try and test out what i could use in Adobe Premier Pro and this is some videos of me editing.
In this video, you can that when i got back a second lot of footage. For some reason it did not fit to a frame.It was almost as if it was filmed and had a square frame instead of being rectangular. This caused a few issues as you can see. I had to (CmdT) select the video and resize it as you can see. However unfortunately it seems like it is making the image look more blurry. Lucky, our group have discussed that this is going to be re-shot and will be on the streets of Digbeth.
I also made the decison to merge these two layers together, therefore making it seem that the male artist was controlling the whole of the music video. So that it would make more sense to the consumers what the male is doing in the music video. I spent a lot of time changing and working on the opacity of the layers to get this effect as well as trying to possession them in the right places.
Monday, 4 December 2017
27/11/17
We filmed on Monday 27th November 2017 and this is the raw footage that we have taken on that day.
https://drive.google.com/drive/folders/12Q6C85N59tRWCooIsWTeomyKx7zAwWoO?usp=sharing
https://drive.google.com/drive/folders/12Q6C85N59tRWCooIsWTeomyKx7zAwWoO?usp=sharing
Thursday, 19 October 2017
RESEARCHING & PLANNING- Magazine Advert Layout Plan
Backdrop colours. If we do not use these colours then we would have a light blue or muted green backdrop behind the artist. The idea of the colour came from looking at the questionnaire results as our target audience said they like bright colours or pastel colours.
The artist name is going to be above the song title’s name. The artist will have her name wrote in a decorative or sans serif font almost like a signature to show that this is her song. The song name is going to be bigger than her name because the magazine will be promoting a new song and as it is not known very well having it in a larger font will draw more attention to it. The release date will also be next to the song as it is a something conventional to the pop genre. I am using this layout as this is what I saw on Beyoncé's magazine where she is promoting perfume that her name is at the top of the page. I like the idea of the artists name overlapping the image as this is what i saw in the magazine i analysed and i believed it was effective.
Around the main image there will be reviews and a short description as shown by my layout plan. This will provide the audience with some understanding of the song and a reason to by the digipak or download the song. The main image will most likely be wearing clothing in which enchants her figure as after we get the results back for the questionnaire on the magazine and Digipack we found out that 62.1% are females. After also looking into the psychographics and demographics of a typical audience we realised that these females would like to see an artist on a magazine who has a nice figure as they will want something to inspire to be like. We surprisingly had 37.9% of males which also suggests they have an interest in female artists. Again from the genre research that I have done, I realise that these males are more likely to buy our products if there is a model that they find the artist sexually attractive.
As well the typography of the next on here will be the same as the digipack. I believe that we should have a more modern and stylized typography, as this is what people have requested from our questionnaire. However, I personally do not want to create a magazine or digipak using fonts like comic sans as i think it is too comedical and well known by our target audience. I would like a font that is modern and simple but is not as recognisable to them.
Additionally we have social media advertisements to itunes, spotify, youtube and Deezer to promote the music video and tell the audience where to find it. This is effective because when they have watched it or had access to it they can share it with other creating mass advertising. I believed this was a good idea, not only because it was conventional, but because our questionnaire results came mostly from students and from my research i am aware that a lot of students use social media. Therefore, having our models music on a different social media platforms would be the best way of promoting it to them. When looking at other magazines adverts I realised that not many people did this but as my artist is not that know i am going to use this magazine to promote it. I realise that i am subverting most conventions but i believe doing this would be more benifisional.
Finally having the record label and other information who were involved in the process is conventional of a pop genre which is why we plan to use it.
We are basing a lot of our magazine off the questionnaire results from our target audience as they are our target and we aim to please them.
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