EVALUATION: How did you use media technologies in the construction and research, planning and evaluation stages?

EVALUATION: What have you learned from your audience feedback?

Script:

It’s incredibly important that you have an in depth understanding of your target demographic as it will enable you to be able to target your product to them more effectively. This will be done through targeting their psycho-graphics (interests, hobbies and beliefs) within your media product. In Order to better understand my target audience and their preferences i carried out a questionnaire prior to making my ancillary tasks as well as a focus group for our music video. Audience feedback is key as it enables you to make minor changes to make it suitable for your audience. A questionnaire is also helpful when assembling your product as you have a general understanding into the audiences preferences in which you can incorporate into your media product.

Audience Demographic
In regards to our audience demographic their age range is between 14-18 which is a typical pop target audience. Knowing their age range greatly assisted me when planning the music video as well as my digipak and music magazine advert as i know both of these products will be target to a young(teen) audience. Finding out which one is the predominant gender within our target audience will assist me when it comes to influencing my choice in costume and colours that will be used throughout both products. Through conducting the questionnaire i found that my audience demographic will be predominantly female (62.7%), which again is stereotypical of our chosen genre. 

However we did get a few male responses too (37.9%) which is something needed to take into consideration when planning our products. However as there is a male lead within the video the will appeal to them meaning we will not need to conform to the male gaze theory. The male gaze being that the female is over sexualised to appeal to the males.Our target audience are predominantly students/unemployed and therefore fall among the lower class region. Typically in regards to classes’ higher classes want to be educated whereas the lower classes would want to be entertained offering them a sense of escapism. I feel a though my products appealed to my target demographic as it was incredibly entertaining consisting of bright colours and happy themes throughout. The majority of our target audience was Caucasian which again is typical of our chosen genre as stereo-typically other ethnicity like black would prefer to listen to hip hop/ RnB. 

My chosen genre pop generally does attract this demographic as typically this genre of music predominantly attract females ageing between 13-20. This is demonstrated through other pop music artist such as little mix. They showcased similar themes throughout their digipaks and music videos: Bold, on trend costume/makeup and very colourful. These are all factors that appeal to that age demographic, which are also . Little mix are also an example of a girl group that advocate for female empowerment and being fearless in who you are. This is the fundamental message of our song, hence the mass appeal to female audiences. This also explains why the majority of our target demographic when answering our questionnaire were female.

Questionnaire
My questionnaire was incredibly effective tooling me with all the necessary information to execute my media products. For example one of the questions I asked was what the audiences colour preferences the majority answered pastel colours. When i was assembling my digipak I made pastel colours a prominent theme throughout. They also stated that images are the main thing that attract them to a digipak so when I was ensuring my digipak i ensured that I used a variety of images throughout both in the inside as well as the front an back of the digipak. Through having the results of the questionnaire I was able to gain knowledge in regards to what directly appeal to my target demographic whether it was the colour scheme or type of camera shots. Through having this information it influenced my decision in regards to planning both the music video as well as the digipak. I always made sure I took into consideration the audience's responses when making decisions.

Google drive was very useful when creating my questionnaires not only was it simple to create but it was even easier to distribute. One feature I really liked about using google drive was how easy it is was in order to share it. I simply shared a link which gave people access to it. It was also easy to analyse as google drive automatically processed the result putting them in with with either bar charts or pie charts. I feel as though google drive is the most effective way to create, distribute and analyse results.

First Edits
In my first initial edits I tried to appeal to my target demographic through using pastel colours throughout my digipak as this was most voted within the questionnaire. I used a variety of colours such as purple, blue as well as yellow. I specifically used bright and vibrant colours as despite my target demographic being predominantly female there were also a notable amount of males. This meant that my colour scheme had to appeal to both he female and male demographic. I ensured that the majority of my font was serif as when asked my target demographic stated that this most appealed them. So through incorporating serif font i was able to conform to my target demographics preferences. My Digipak was filled with various images of both of models throughout, this assisted me in attempting to attract my target demographic as based on the questionnaire results a large majority stated that images is what attract them to a digipak. 

In regards to the layout I ensured that the main images took centre stage i had a more minimalist approach. I did this as 93.7% of participants that took the questionnaire said they prefer images over text. Through taking a minimalist approach and having the image essentially be front runner of the digipak it ensured i met the preferences of my target audience. In terms if Mes en scene i made sure that both the magazine advert, digipak and music video consistent of a theme of vibrant colours, whether this was done through the costume of lighting. I ensured that there costume were on trend and youthful. I projected the theme of bright colours through the frequent use of the LED lights which is prominent throughout the music video as well as the magazine advert. All these factors would have assisted me in attracting my target demographic as they are all conventions typical within the genre of pop.

Focus Group
My focus group identified that the strongest part of our music video and digipaks were that there was a consistent theme throughout both. They could clearly identify the underlying theme of what was occurring. They noticed how the digipak and magazine advert showcased themes that were present within the music video. However one of the weakness they stated was that the video appeared to be geared more towards females. In order to solve this we incorporated more shots and footage into our music video of our male lead. So that both of the models would get equal shine throughout the video

Conclusion
It's vital that you take into account audience feedback when assembling your product as they will be the consumers of your product. If you wish your product to be deemed successful then it must appeal to your target demographic. You will be able to tailor your products to them through taking into account your feedback from them. It's important to note that ultimately you are not making your products for yourself but rather the audience.

EVALUATION: How effective is the combination of your main product and ancillary texts?

Script:

 In order for a music video promotion to be deemed effective and efficient it's vital that advertisement and promotion for the artist is placed on various platform. In this case for my chosen artist I created a digipak magazine advert as the ancillary products that would assist promoting the music video Which in itself creates synergy through promoting the product of various different platforms. However in order to this to be stylistically consistent across the products hence why it's essential that it has a definitive house style.

 Music video
 In regards to my music video it was a pop hybrid of performance as well as narrative. This was purposely done as it's a typically convention found in the majority of pop music videos, often whilst the artist is present (lip syncing/dancing) in which we generally used various medium close up shots as well as close up shots. the video itself will follow a story which usually coincide with the lyrics. We wanted the audience to gain a visual representation of the lyrics which in essence assisted us in promoting the underlying message of the song to be “not sorry” for who you are. We wanted to particularly represent this message through the mise en scene with our male lead wearing making up which audience may consider it to be breaking gender norms. As our target audience consistent of predominantly females within the age range of 14-18, through showcasing themes of not caring and being fearless our preferred reading would be that they too should be confident in who they are. 

Digipak & Magazine Advert
In regard to my artillery tasks i feel as though i have successfully used conventions associated with my chosen genre pop to create a distinct style that's evident within my digipak and magazine advert. They typography across both the artillery tasks were primary a serif font which was most popular on our audience feedback. However i did incorporate a slight touch of sans serif font which was for the artist name, it acted almost as a signature making the piece look slighting more intimate and have the artist's touch. The colour scheme throughout my digipak was incredibly colourful which is a typical characteristic often associated with pop. I did divert this when creating my magazine advert in which the poster consisted of both models with pink and blue lights pronounced onto them. I feel as though the consistent use of colours as well as typography font as well style ensured that both of these has a distinct style. But also tied both of these artillery tasks with the music video itself reflecting key themes that was showcased within it.

Synergy
 It's vital that a clear house style is developed through all the products in order to create distinct synergy between them. I did this through reflecting the key themes within the video into my digipak and magazine advert. For example my digipak acted as a reflection of the prominent use of colour within the video, Whereas the magazine advert showcased the scene filmed within the studio. The use of constant bright primary colour through all three of the product tied them nicely together. I feel as though synergy works effectively well between all three of the products. However if i was able to improve the synergy between the products I would have perhaps incorporate TV lines into my digipak and magazine advert in order to have a stronger house style link across. Conclusion I ensured that all 3 of my producted acted as advertisement through making sure that the themes (colour schemes, typography ect) remained consistent throughout. This enabled me to create a distinct style therefore creating synergy between my product. I felt as though my main product as well as my atilary products were effective as they followed not only the audience feedback but also conventions associated with the pop genre.

EVALUATION- In what ways does your media product use, develop or challenge forms and conventions of real media products?

PRODUCTION- Digipak & Magazine Advert- Final Draft

Digipak 

To my inside cover I simply improved it by making the images appear to be moving seamlessly between each other. I removed the harsh line that made the inside disk as well as the inside cover look divided.

Front Cover

Back cover

PRODUCTION- Final Music Video

PRODUCTION- Magazine advert

MAGAZINE ADVERT

PRODUCTION- Digipak front cover

DIGIPAK FRONT COVER

PRODUCTION- Digipak Back Cover

PRODUCTION- Inside Disk Cover

PRODUCTION: Digipack Disk Draft

DIGI PACK DISK- DRAFT

RESEARCH & PLANNING: Music Video Analysis

RESEARCH & PLANNING- Storyboard

RESEARCH &PLANNING: Layout Design-DIGIPAK & Magazine Advert

RESEARCH & PLANNING- Costume & prop

RESEARCH & PLANNING- Theories Analysis

RESEARCH & PLANNING- Digipak

RESEARCH & PLANNING - script

PRODUCTION MEETING (Researching & Planning) #3

PRESENT: Henneha, Dannit, Izzy, Katie

APOLOGIES: n/a 

AREAS FOR DISCUSSION

• Looking into what song we are going to use

We looked into a lot of song and took inspiration, these are some of the songs we looked into.

We looked at this song, we really liked it as it was a pop song and followed the structure of one very well. However, Hennesha and Katie suggested that the dancing may be a little hard and we did not know where to put in the dancing. Dannit and Izzy suggested we looked int some pop song with dance and see what they do. Therefore we looked into theses songs. 

After seeing these Hennesha had the idea of splitting the screen and trying to play them in sync. From doing the Dannit, Izzay and Katie could see some possible places where we could have dancing and how we could do it. Therefore knowing that it is possible we chose to do the song Sorry Not Sorry - By Demi Lavato

• Izzy's feedback from the questionnaire analysis 

We were all told and informed what the audiences liked and what we should included in our music video my looking at the analysis that Izzy had done, so that we could all have it in the back of our minds when we did these other tasks

• Allocation of tasks

Storyboard (Izzy and Dannit)

Script (Katie)

Shot List (Hennesha)

RESEARCH & PLANNING - Genre Research