SCRIPT
In Unit G324, Advanced portfolio. We had a main task which was to create a music video along with two ancillary tasks which were to create a digipak and a tour poster. These media products follow various codes and conventions to create synergy between each of the various promotional materials. There for in the researching and planning stage I looked into some official material and analysed the codes and conventions. I looked into the camera, editing, mise en scene as well as stereotypes. As we chose Demi Lovato’s Sorry Not Sorry, we also chose to look a lot in to the conventions of the pop genre. Due to this being a female artist we looked into a lot of theories as well to see how female pop artists are portrayed by the record label. When I made the digipak and tour poster there was clear link as well as synergy to the music video.
Music Video (Main Task):
The purpose of our music video was to entertain an audience, promote homosexual artists as we felt after researching that the media do not have as many artists which do pop and do drag. Through our music video i believe we have done this successfully, though having an equal amount of camera shots of the homosexual male as the hetrosexual female. There are also a lot of other conventions that we developed and challenged in order to show this.
In the research and planning stage we looked into Sven E Carlsson who is a theorist in which suggests that there are two categories which a music video can be put into which are known as Performance and conceptual. Conceptional is when a music video is narrative based and performance is when the artist is singing in the video. We decided to take both of these categories and mix them together which is why our music video has the artists lip syncing to the camera as well as the artists running around an office and wrecking the place. Therefore when watching over our final product we realised that we adapted his theory and created a hybrid consisting of both narrative and performance
Following this we looked into Michael Shore’s music video theory. His theory states that all music videos are aimed at a particular audience. He says that music videos often use recycled images and styles that appeals to adolescent males and their fantasies which consist of speed, power, girls and wealth. When we researched into our pop genre we realised that artists music videos like fifth harmony have girls shown which would appeal to males. For example, in the music video Work From Home their are five girls are shown to be wearing clothes that show off their figures and a lot of flesh to the audience. The way that women use their bodies to entice male audiences to watch them in this video. The combination of workers distracted by the women walking past and dancing sexualy. This can often be seen from the female dancers within music videos and within this one, the women are heavily made up which you would not see on an actual construction site, proving that the video is aiming to impress the male audiences watching. However, when we were watching Pop music videos like Swagger Jagger we realise that this dancing was not sexualised. This may be to do with the fact the song was almost aimed at a younger audience. In our music video we decided to have have the female artist use facial expressions in which a male audience member may decode as lustful and seductive. However when it came to dancing we tried to keep quite suitable for a younger audience. This is because when we did our audience research our target audience was 13 year olds to young adults. Therefore we decided to use this theory however adjust how we present it. We presented it in a way which was not as extreme as videos like fifth Harmony Work From Home.
Additionally, Andrew Goodwin was a theorist in whomes theories I researched the most. His theory featured the idea that women are objectified. In our music video we decided to subvert this as we did not want our younger audience members to be influenced by this. It is evident that we have subverted this by having a male in heels instead of the female. The overall, costume of our models so not reveal too much skin and did not allow the audience to look at the models sexually. Even though the audience decode their make-up as quite mature and seductive. Their movement and actions that they do in the video are quite childish which remove the likelyhood of them being sexualy objectified. Therefore we have no sense of voyeurism promoting in the video.
Within the pop genre it is camera angles tend to be medium shots, close ups, and occasional long shots. The verses tend to have longer shots while the choruses will consist of shorter clips due to fast pace editing. The costume, for females are typically ‘sexy’ and sexually exposing and sometimes this is common for males. Nevertheless, what costumes are worn, hair and makeup that are done usually follow fashion trends from the time as the pop genre relies on a mainstream audience.
We conformed to the conventional shots that are used by other music videos within the pop genre.Our camera shots varied between, medium shots, long shots and close ups at eye level, then we used a few occasional levels such as low angles. For example in the second pre-chorus there are long shots from the front of dancers , a medium shot from just behind the dancers and a medium shot from a low camera angle . Therefore we conformed to the camera shots conventions of this genre. Additionally, we chose to keep the camera movements quite limited.
We decided to subvert how with a lot of performance pop music videos there are shorter clips due to a faster pace that are played for the chorus. This is because when we listened to the song, the pre-chorus ‘now payback…” seemed to have a quicker beat than the chorus. Therefore we made sure that for the pre-chorus we cross cutted between the dance clips at a quick pace. However, when it came to the chorus there was a defined click in which we felt would be best to change shots in. We thought this way very important as by having the beat in the music compliment that change in visuals would appeal more to our target audience.
When we were researching into the codes and conventions of pop music video costumes we came across a lot of clothing which showed off the artists figure or revealed a lot of skin inforcing voyeurism. However as this is not what we wanted our music video to convey we looked at other female pop artists and bands such as little mix- Even though they still conform to this convention they do so on a discrete level. Therefore we developed costumes based off this in order make sure that our target audience does not feel influenced to dress explicitly.
Also we decided to have the theme of colours blue and pink on our performers when they are in the studio. This is because we wanted to conform to the stereotype that blue represents men and pink represents females. To show to the audience that even though the male artist is wearing makeup which can be classed as feminine that he still can be a man.
When editing we decided to add a glit ch effect to the clips that were shot outside. The glitch effect was added on the beat to emphasise the glitch itself in which would make the video more visually appealing for the audience. This is not necessarily conventional within a lot of pop genre music videos but there are a few in which have used this for example
Our music video was a pop hybrid between performance and narrative. We chose this style because we wanted the video to tell a story to the audience and make it visually appealing at the same time. In a way we also wanted to audience to feel a connection between them and the characters in the video.
Our music video has taken small elements from multiple pop music videos and have developed them for our music video.However, we have also chosen to subvert from some of these pop music videos as well. For example, we chose not to sexulise the female artist as we did not want to allow the theory that woman need to be presented in a sexulised way especially when our music video was targeted at people under 18 who should not be thinking on sexualsing themeselfs for male pleasure. Therefore we chose to challenge Andrew Goodwins theory of objectifying woman. Our music video is hopefully entertaining and informs the audinece that males can wear make up if they want without meaning they are a girl, as well as understanding that the end of something could be the start of something new and better as suggested by our narrative.
Digipak (Ancillary Task):
With artists name and album name I used the same sans serif font which was called ‘Lemon Milk’. I found that other pop digipaks used this style as well therefore i conformed to it. However, When i researched into this a lot of pop digipaks had there artists name wrote in a different font. After releasing my first draft i realised that it did not look initially right for my digipak and decided to develop this convention. Instead of having a new font I took the same font and doubled the layers, decrease the opacity of the top layer as well as colour. Then i added tv scan lines. I thought that this would be more effective because it would create better branding identity between the digipak, music video and tour poster. I also wanted to use a sans serif font because it would appeal to target audience which is male and females from the ages of 15-19 year olds, with a secondary audience that may include 13-14 year olds.
The typography that I used for my tracklist was the font called ‘Lemon Milk’ which is the same font that I used across all three pieces of material. Again I felt that this font was appealing for our target audience as it was bold and simple. For the track list this typography was in the colour light pink which is stereotypically a feminine colour. This therefore complemented our music videos house style.
The main image on the front cover is an eye level medium close up shot. I chose to use this shot as it allows the audience to see the female face. It was not my intention to show the audience my artists figure in order to create some audience members to sexualy objectify them. Instead i used a shot that was focused on her face. Despite this being partly the intention I did still want my Digipak image to subvert to this theory. Therefore i made sure that this artist was wearing quite mature makeup. The red eye shadow in particular is effective as the colour red has the connotations of lust and this is what i wanted to encode into my digipak.This is why this colour of red was used multiple times across the typography of the digipak. The make-up that is on the artist is up to date makeup trends that are popular at the present moment of time. For example, having their eyebrows drawn and filled in, smokey colourful eyeshadow and light matte lipstick. These are what a mainstream audience may do their makeup like. Having my artists make-up like this meant that the audience would be able to connect with the artist because they will feel as if they have something in common. Additionally, the artists facial expression can be decoded as quiet seductive as well as sassy. I wanted to encode this because main song ‘Sorry Not Sorry’ that the album is featuring is being sassy by what the lyrics are saying. Also when this artist is singing her facial expressions are quite similar to this.
Therefore I used this so that their is a clear link between the artists personality in each. With this image I also adjusted the brightness to complement and enhance the natural lighting. I also increased the contrast so that all the colours were more defined and looked more lively. I believe that this was effective because it made it meant the it seemed more ‘lively’ which links to the album name “The Young Spirit’ which is usually defined as lively.
The colour scheme that my digipak mainly consists of is black, white, gold and dark red.I got the artist to stand against a gold background due to my research into Mikeal Shores theory which suggests that adolescent males are only attracted by factors such as girls and weath I realised that Gold represents wealth and this is something that may catch their eye.
I chose to use black and white as well as the connotations for black are power and ambition and within our music video we wanted to show that the male and female artist has power and i thought that using these colours would be best to show this on our promotional material. The dark red that is used comes from the eye make up of the artist, this colour has the connotations of lust and danger.
I wanted to encode this because it again links to the music video with the ideas of power and sexuality. Also inside of the Digipak i decided to use images that had artificial lighting of blue and pink. These colours were featured majority of the time in the music video.
Therefore i thought that it would be a good idea to put images with these colours in my Digipak that were used in the music video to show the link between the two pieces of a material. As well, i used these colours conform the stereotype that blue is a masculine colour and pink is a feminine colour. I wanted to encode the idea the even though someone may like to dress feminine (artist Lewis) does not mean that they are any less masculine.
For my Digipak i kept the language formal. This is because i did not include a message from the artist inside the digipak. Instead i used lyrics from the single Sorry Not Sorry and as we used the clean version their was not any informal language within that. I believe that the formality makes my digipak appear more official, which is why i would not use colloquial language as i believe that it would make the audience view the artists as a positive role model.
My Digipak has been inspired from other professional digipaks. In the research and planning stage I analysed them and the conventions that they had. The typography of Jessie J’s track list was simple, bold and attractive. I decided to use a similar font in which was bold, simple and attractive which was why I used the font ‘Lemon Milk’ for the my Digipak.
When looking at other digipaks of this genre found that this was a recurring typography style which meant that it was conventional. I also realised when researching that in the Beyonce digipak sexual objection remained in the images with the costume. I did not the audiences to view the artists like this therefore in my images i challenged and subverted this conventions. Therefore i made sure that my artists were clothed well, not exposing areas that will attract the a male gaze.
Magazine Advertisement (Ancillary Task):
To keep the constant house style I used the same font and design for the Artists name on my tour poster. However i developed this a little and changed the colours of the background layer to pink and bluey purple. I personally thought that it would be important to keep this consistent as it is a typical convention which a lot if not all pop music artists have. I thought that if i did not use the same style and font then my products would boy carry synergy and branding identity which is something that is very important to consider and have when creating these products.
Within my Digipak and Tour poster I have created a distinct style which related to the pop genre. The layout and design was inspired by official pop digipaks and tour posters . I decided to keep the artists name at the top of the page as this is conventional of the genre. I decided to do this so that the audience could instantly recognize the genre. However I decided to make the title distinctive by duplicating the layer, changing the opacity of the top layer and changing the colour. I did this because although it wanted to keep the font sans serif as it is conventional and is what our target audience wanted. I wanted it to look this to be distant and unique.
The company logo is on the bottom right corner of my tour poster. I chose to include this in my design of my tour poster after researching into previous official tour posters, having the company logos are a common convention as the company has ownership over the artist. Therefore this can also been seen on the Digipaks as well. The company logo bottom right hand side has a pink overlay so match the house style over the digipak and music video as this is important in creating branding identity. I also created colour overlays on the social media that is at the bottom left hand side of the page again to keep the house style consistent.
The main image on my tour poster has been taken from eye level. I used this shot because from my research and planning I identified that tour poster mainly uses close-up shots and medium shots of the artist. Therefore i conformed to this and used this shot. The idea of having the two artist back to front on my tour poster was something I just imagined when i was in the studio taking shots.
I originally was going to get them to sit on a sofa almost like the Little Mix tour poster but i decided that this would be more beneficial in showing the artists. I decided that to use the colours that are using in the music video which were dark bluey/purple and hot pink. When doing the shoot I used artificial lights which were these colours.
Then when I came into editing enhanced these colours by adjusting the brightness and contrast. This is because I wanted these colours to be bold and stand out as when we did the questionnaire it was said that bright or pastel colours should be used. Also when looking at other pop tour posters like Little Mix’s they used really exposed colours as shown.
The colour scheme throughout my tour poster consists of muted yellow, pastel hot pink, purple, black and white. Above I spoke about the Pink and purple on the image. I decided to sample the colours of the image so that they were the same colour of the main image. I believed that this would be effective as there is a nice harmony between these colours. But for this i decided to use it on the typography as well to carry across the theme. I decided to add the muted yellow to separate these colours as yellow is a colour that is not stereotypically defined as a masculine or feminine. This colour in particular subverts the idea that colours need to be masculine and feminine which is why i used it, as I don't want my audience to believe that males need to be masculine they can be neutral. I also found that this colour was visually appealing. The background remained solely black which made it seem like the artists are merging out of nowhere. This subverted the i conventions of the images that are used by pop artists usually it has high key lighting and a white or lighter background. However, i decided that i wanted to subvert this as i wanted a link to the inside cover of the digipak and the music video. On the other hand, i decided to add the geometric line pattern off the digipak onto the tour poster in order to brighten up the atmosphere of it a little.
In my tour poster I used quite formal language that got to the point. The words ‘NEW SINGLE SORRY NOT SORRY’ were straight to the point but was also formal. I did not want to use colloquial language as i thought it would juxtapose the image that i as the producer have created for these artists. Also as i have chosen them to wear a suit and a dress which is quite formal it would contrast too much for informal language to be placed on the poster. Additionally, I used formal language because their was not many opportunities for informal language. I felt that using formal language made the tour poster appear more official and appealing. Also keeping in mind that this is targeted at a younger audience i did not feel comfortable with subverting the conventions and using informal language.
Music Video (Main Task):
The purpose of our music video was to entertain an audience, promote homosexual artists as we felt after researching that the media do not have as many artists which do pop and do drag. Through our music video i believe we have done this successfully, though having an equal amount of camera shots of the homosexual male as the hetrosexual female. There are also a lot of other conventions that we developed and challenged in order to show this.
In the research and planning stage we looked into Sven E Carlsson who is a theorist in which suggests that there are two categories which a music video can be put into which are known as Performance and conceptual. Conceptional is when a music video is narrative based and performance is when the artist is singing in the video. We decided to take both of these categories and mix them together which is why our music video has the artists lip syncing to the camera as well as the artists running around an office and wrecking the place. Therefore when watching over our final product we realised that we adapted his theory and created a hybrid consisting of both narrative and performance
Following this we looked into Michael Shore’s music video theory. His theory states that all music videos are aimed at a particular audience. He says that music videos often use recycled images and styles that appeals to adolescent males and their fantasies which consist of speed, power, girls and wealth. When we researched into our pop genre we realised that artists music videos like fifth harmony have girls shown which would appeal to males. For example, in the music video Work From Home their are five girls are shown to be wearing clothes that show off their figures and a lot of flesh to the audience. The way that women use their bodies to entice male audiences to watch them in this video. The combination of workers distracted by the women walking past and dancing sexualy. This can often be seen from the female dancers within music videos and within this one, the women are heavily made up which you would not see on an actual construction site, proving that the video is aiming to impress the male audiences watching. However, when we were watching Pop music videos like Swagger Jagger we realise that this dancing was not sexualised. This may be to do with the fact the song was almost aimed at a younger audience. In our music video we decided to have have the female artist use facial expressions in which a male audience member may decode as lustful and seductive. However when it came to dancing we tried to keep quite suitable for a younger audience. This is because when we did our audience research our target audience was 13 year olds to young adults. Therefore we decided to use this theory however adjust how we present it. We presented it in a way which was not as extreme as videos like fifth Harmony Work From Home.
Additionally, Andrew Goodwin was a theorist in whomes theories I researched the most. His theory featured the idea that women are objectified. In our music video we decided to subvert this as we did not want our younger audience members to be influenced by this. It is evident that we have subverted this by having a male in heels instead of the female. The overall, costume of our models so not reveal too much skin and did not allow the audience to look at the models sexually. Even though the audience decode their make-up as quite mature and seductive. Their movement and actions that they do in the video are quite childish which remove the likelyhood of them being sexualy objectified. Therefore we have no sense of voyeurism promoting in the video.
Within the pop genre it is camera angles tend to be medium shots, close ups, and occasional long shots. The verses tend to have longer shots while the choruses will consist of shorter clips due to fast pace editing. The costume, for females are typically ‘sexy’ and sexually exposing and sometimes this is common for males. Nevertheless, what costumes are worn, hair and makeup that are done usually follow fashion trends from the time as the pop genre relies on a mainstream audience.
We conformed to the conventional shots that are used by other music videos within the pop genre.Our camera shots varied between, medium shots, long shots and close ups at eye level, then we used a few occasional levels such as low angles. For example in the second pre-chorus there are long shots from the front of dancers , a medium shot from just behind the dancers and a medium shot from a low camera angle . Therefore we conformed to the camera shots conventions of this genre. Additionally, we chose to keep the camera movements quite limited.
We decided to subvert how with a lot of performance pop music videos there are shorter clips due to a faster pace that are played for the chorus. This is because when we listened to the song, the pre-chorus ‘now payback…” seemed to have a quicker beat than the chorus. Therefore we made sure that for the pre-chorus we cross cutted between the dance clips at a quick pace. However, when it came to the chorus there was a defined click in which we felt would be best to change shots in. We thought this way very important as by having the beat in the music compliment that change in visuals would appeal more to our target audience.
When we were researching into the codes and conventions of pop music video costumes we came across a lot of clothing which showed off the artists figure or revealed a lot of skin inforcing voyeurism. However as this is not what we wanted our music video to convey we looked at other female pop artists and bands such as little mix- Even though they still conform to this convention they do so on a discrete level. Therefore we developed costumes based off this in order make sure that our target audience does not feel influenced to dress explicitly.
Also we decided to have the theme of colours blue and pink on our performers when they are in the studio. This is because we wanted to conform to the stereotype that blue represents men and pink represents females. To show to the audience that even though the male artist is wearing makeup which can be classed as feminine that he still can be a man.
When editing we decided to add a glit ch effect to the clips that were shot outside. The glitch effect was added on the beat to emphasise the glitch itself in which would make the video more visually appealing for the audience. This is not necessarily conventional within a lot of pop genre music videos but there are a few in which have used this for example
Our music video was a pop hybrid between performance and narrative. We chose this style because we wanted the video to tell a story to the audience and make it visually appealing at the same time. In a way we also wanted to audience to feel a connection between them and the characters in the video.
Our music video has taken small elements from multiple pop music videos and have developed them for our music video.However, we have also chosen to subvert from some of these pop music videos as well. For example, we chose not to sexulise the female artist as we did not want to allow the theory that woman need to be presented in a sexulised way especially when our music video was targeted at people under 18 who should not be thinking on sexualsing themeselfs for male pleasure. Therefore we chose to challenge Andrew Goodwins theory of objectifying woman. Our music video is hopefully entertaining and informs the audinece that males can wear make up if they want without meaning they are a girl, as well as understanding that the end of something could be the start of something new and better as suggested by our narrative.
Digipak (Ancillary Task):
With artists name and album name I used the same sans serif font which was called ‘Lemon Milk’. I found that other pop digipaks used this style as well therefore i conformed to it. However, When i researched into this a lot of pop digipaks had there artists name wrote in a different font. After releasing my first draft i realised that it did not look initially right for my digipak and decided to develop this convention. Instead of having a new font I took the same font and doubled the layers, decrease the opacity of the top layer as well as colour. Then i added tv scan lines. I thought that this would be more effective because it would create better branding identity between the digipak, music video and tour poster. I also wanted to use a sans serif font because it would appeal to target audience which is male and females from the ages of 15-19 year olds, with a secondary audience that may include 13-14 year olds.
The typography that I used for my tracklist was the font called ‘Lemon Milk’ which is the same font that I used across all three pieces of material. Again I felt that this font was appealing for our target audience as it was bold and simple. For the track list this typography was in the colour light pink which is stereotypically a feminine colour. This therefore complemented our music videos house style.
The main image on the front cover is an eye level medium close up shot. I chose to use this shot as it allows the audience to see the female face. It was not my intention to show the audience my artists figure in order to create some audience members to sexualy objectify them. Instead i used a shot that was focused on her face. Despite this being partly the intention I did still want my Digipak image to subvert to this theory. Therefore i made sure that this artist was wearing quite mature makeup. The red eye shadow in particular is effective as the colour red has the connotations of lust and this is what i wanted to encode into my digipak.This is why this colour of red was used multiple times across the typography of the digipak. The make-up that is on the artist is up to date makeup trends that are popular at the present moment of time. For example, having their eyebrows drawn and filled in, smokey colourful eyeshadow and light matte lipstick. These are what a mainstream audience may do their makeup like. Having my artists make-up like this meant that the audience would be able to connect with the artist because they will feel as if they have something in common. Additionally, the artists facial expression can be decoded as quiet seductive as well as sassy. I wanted to encode this because main song ‘Sorry Not Sorry’ that the album is featuring is being sassy by what the lyrics are saying. Also when this artist is singing her facial expressions are quite similar to this.
Therefore I used this so that their is a clear link between the artists personality in each. With this image I also adjusted the brightness to complement and enhance the natural lighting. I also increased the contrast so that all the colours were more defined and looked more lively. I believe that this was effective because it made it meant the it seemed more ‘lively’ which links to the album name “The Young Spirit’ which is usually defined as lively.
The colour scheme that my digipak mainly consists of is black, white, gold and dark red.I got the artist to stand against a gold background due to my research into Mikeal Shores theory which suggests that adolescent males are only attracted by factors such as girls and weath I realised that Gold represents wealth and this is something that may catch their eye.
I chose to use black and white as well as the connotations for black are power and ambition and within our music video we wanted to show that the male and female artist has power and i thought that using these colours would be best to show this on our promotional material. The dark red that is used comes from the eye make up of the artist, this colour has the connotations of lust and danger.
I wanted to encode this because it again links to the music video with the ideas of power and sexuality. Also inside of the Digipak i decided to use images that had artificial lighting of blue and pink. These colours were featured majority of the time in the music video.
Therefore i thought that it would be a good idea to put images with these colours in my Digipak that were used in the music video to show the link between the two pieces of a material. As well, i used these colours conform the stereotype that blue is a masculine colour and pink is a feminine colour. I wanted to encode the idea the even though someone may like to dress feminine (artist Lewis) does not mean that they are any less masculine.
For my Digipak i kept the language formal. This is because i did not include a message from the artist inside the digipak. Instead i used lyrics from the single Sorry Not Sorry and as we used the clean version their was not any informal language within that. I believe that the formality makes my digipak appear more official, which is why i would not use colloquial language as i believe that it would make the audience view the artists as a positive role model.
My Digipak has been inspired from other professional digipaks. In the research and planning stage I analysed them and the conventions that they had. The typography of Jessie J’s track list was simple, bold and attractive. I decided to use a similar font in which was bold, simple and attractive which was why I used the font ‘Lemon Milk’ for the my Digipak.
When looking at other digipaks of this genre found that this was a recurring typography style which meant that it was conventional. I also realised when researching that in the Beyonce digipak sexual objection remained in the images with the costume. I did not the audiences to view the artists like this therefore in my images i challenged and subverted this conventions. Therefore i made sure that my artists were clothed well, not exposing areas that will attract the a male gaze.
Magazine Advertisement (Ancillary Task):
To keep the constant house style I used the same font and design for the Artists name on my tour poster. However i developed this a little and changed the colours of the background layer to pink and bluey purple. I personally thought that it would be important to keep this consistent as it is a typical convention which a lot if not all pop music artists have. I thought that if i did not use the same style and font then my products would boy carry synergy and branding identity which is something that is very important to consider and have when creating these products.
Within my Digipak and Tour poster I have created a distinct style which related to the pop genre. The layout and design was inspired by official pop digipaks and tour posters . I decided to keep the artists name at the top of the page as this is conventional of the genre. I decided to do this so that the audience could instantly recognize the genre. However I decided to make the title distinctive by duplicating the layer, changing the opacity of the top layer and changing the colour. I did this because although it wanted to keep the font sans serif as it is conventional and is what our target audience wanted. I wanted it to look this to be distant and unique.
The company logo is on the bottom right corner of my tour poster. I chose to include this in my design of my tour poster after researching into previous official tour posters, having the company logos are a common convention as the company has ownership over the artist. Therefore this can also been seen on the Digipaks as well. The company logo bottom right hand side has a pink overlay so match the house style over the digipak and music video as this is important in creating branding identity. I also created colour overlays on the social media that is at the bottom left hand side of the page again to keep the house style consistent.
The main image on my tour poster has been taken from eye level. I used this shot because from my research and planning I identified that tour poster mainly uses close-up shots and medium shots of the artist. Therefore i conformed to this and used this shot. The idea of having the two artist back to front on my tour poster was something I just imagined when i was in the studio taking shots.
I originally was going to get them to sit on a sofa almost like the Little Mix tour poster but i decided that this would be more beneficial in showing the artists. I decided that to use the colours that are using in the music video which were dark bluey/purple and hot pink. When doing the shoot I used artificial lights which were these colours.
Then when I came into editing enhanced these colours by adjusting the brightness and contrast. This is because I wanted these colours to be bold and stand out as when we did the questionnaire it was said that bright or pastel colours should be used. Also when looking at other pop tour posters like Little Mix’s they used really exposed colours as shown.
The colour scheme throughout my tour poster consists of muted yellow, pastel hot pink, purple, black and white. Above I spoke about the Pink and purple on the image. I decided to sample the colours of the image so that they were the same colour of the main image. I believed that this would be effective as there is a nice harmony between these colours. But for this i decided to use it on the typography as well to carry across the theme. I decided to add the muted yellow to separate these colours as yellow is a colour that is not stereotypically defined as a masculine or feminine. This colour in particular subverts the idea that colours need to be masculine and feminine which is why i used it, as I don't want my audience to believe that males need to be masculine they can be neutral. I also found that this colour was visually appealing. The background remained solely black which made it seem like the artists are merging out of nowhere. This subverted the i conventions of the images that are used by pop artists usually it has high key lighting and a white or lighter background. However, i decided that i wanted to subvert this as i wanted a link to the inside cover of the digipak and the music video. On the other hand, i decided to add the geometric line pattern off the digipak onto the tour poster in order to brighten up the atmosphere of it a little.
In my tour poster I used quite formal language that got to the point. The words ‘NEW SINGLE SORRY NOT SORRY’ were straight to the point but was also formal. I did not want to use colloquial language as i thought it would juxtapose the image that i as the producer have created for these artists. Also as i have chosen them to wear a suit and a dress which is quite formal it would contrast too much for informal language to be placed on the poster. Additionally, I used formal language because their was not many opportunities for informal language. I felt that using formal language made the tour poster appear more official and appealing. Also keeping in mind that this is targeted at a younger audience i did not feel comfortable with subverting the conventions and using informal language.
No comments:
Post a Comment