Backdrop colours. If we do not use these colours then we would have a light blue or muted green backdrop behind the artist. The idea of the colour came from looking at the questionnaire results as our target audience said they like bright colours or pastel colours.
The artist name is going to be above the song title’s name. The artist will have her name wrote in a decorative or sans serif font almost like a signature to show that this is her song. The song name is going to be bigger than her name because the magazine will be promoting a new song and as it is not known very well having it in a larger font will draw more attention to it. The release date will also be next to the song as it is a something conventional to the pop genre. I am using this layout as this is what I saw on Beyoncé's magazine where she is promoting perfume that her name is at the top of the page. I like the idea of the artists name overlapping the image as this is what i saw in the magazine i analysed and i believed it was effective.
Around the main image there will be reviews and a short description as shown by my layout plan. This will provide the audience with some understanding of the song and a reason to by the digipak or download the song. The main image will most likely be wearing clothing in which enchants her figure as after we get the results back for the questionnaire on the magazine and Digipack we found out that 62.1% are females. After also looking into the psychographics and demographics of a typical audience we realised that these females would like to see an artist on a magazine who has a nice figure as they will want something to inspire to be like. We surprisingly had 37.9% of males which also suggests they have an interest in female artists. Again from the genre research that I have done, I realise that these males are more likely to buy our products if there is a model that they find the artist sexually attractive.
As well the typography of the next on here will be the same as the digipack. I believe that we should have a more modern and stylized typography, as this is what people have requested from our questionnaire. However, I personally do not want to create a magazine or digipak using fonts like comic sans as i think it is too comedical and well known by our target audience. I would like a font that is modern and simple but is not as recognisable to them.
Additionally we have social media advertisements to itunes, spotify, youtube and Deezer to promote the music video and tell the audience where to find it. This is effective because when they have watched it or had access to it they can share it with other creating mass advertising. I believed this was a good idea, not only because it was conventional, but because our questionnaire results came mostly from students and from my research i am aware that a lot of students use social media. Therefore, having our models music on a different social media platforms would be the best way of promoting it to them. When looking at other magazines adverts I realised that not many people did this but as my artist is not that know i am going to use this magazine to promote it. I realise that i am subverting most conventions but i believe doing this would be more benifisional.
Finally having the record label and other information who were involved in the process is conventional of a pop genre which is why we plan to use it.
We are basing a lot of our magazine off the questionnaire results from our target audience as they are our target and we aim to please them.
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