RESEARCH AND PLANNING- Layout design-Digi pak

By Izzy Albutt

DIGI PAK PLAN AND LAYOUT- The digi pak very similar to the magazine will be very bright and colourful to meet the questionnaire feedback and also resemble the pop genre. It will heavily feature the artist and the direction of the album. It is important that the artist is featured as it is their album and their target audience will want to see them on the album and know it is theirs when going to buy it. From my digi pak analysis on Katy Perrys 'Teenage Dream' she had a clear direction of the album which was candy canes and a dream world. The theme of this album is bright colours and fun and upbeat just like the song 'Sorry Not Sorry'. The bright colours will reflect the mood of the song and the direction we are choosing to go with the video.

FRONT COVER- The front cover will feature the artists name at the top with a main image and the album name. I want to keep the front cover simple, I want the typography to be bold and eye catching and the main image to be of the artist and it to also be colourful to stand out. The main image will be of the artist and I want her as an inspiration to her fans wearing fashionable clothes with makeup on to show a stereotypical look of pop and be something her fans can relate to. This will be the first thing the audience will see when picking up the digi-pak so it is therefore important that it stands out to the audience and also amongst other digi-paks.

BACK COVER- The back cover will have the track list of the album. Very similar to the digi-pak I researched into (Katy Perry) I want the songs all in different colours to create a bright overall finish to the back cover. It is stereotypical to have the tracklist on the back so I might consider how I can make mine different to all others to attract a wider audience. This might be more images of the artist of images from the videos from the album, or potentially quotes from the artist. From our questionnaire feedback our target audience said pictures attracted them the most to a digi-pak. Having many photos included will therefore attract more people. There will also be companies involved with the album on the back to reference their involvement in the album. This is something all albums do.

INSIDE- Inside the album will be again the album name with images of the artist and images that are upcoming with potential videos. The image will all be stereotypically pop and will mainly feature the artist. The artist will be in many different costumes to inspire her fans. It might be something to consider giving the album buyer a free image of the artist within the digi-pak to add more of a reason for the target audience to want to buy it.  The images will be bright and colourful to reflect the genre of pop and will be (like said previously) mainly with the artist however will also be group pictures of dancers as this is something our target audience liked from our questionnaire analysis.

INSIDE DISK- The disk (like the album) will be bright and colourful (potentially pastel as that is the favourite colour of the target audience). It will also have the album name and the artist on their to again show the album name and the artist (as it is their CD).