RESEARCH AND PLANNING- Layout design- Magazine Advert

By Izzy Albutt

If we have a background it will be bright pastel colours. We are using pastel colours as from feedback of our questionnaire the audience preferred pastel colours. The bright colours also represent the genre of our music video (pop) and reflects our music video being fun and upbeat. We want the artist to be the main focus of the magazine as that is what will attract the target audience and make them want to buy the album/watch the video.

The artists name is something that is on most digi-paks to show the target audience whos album it is. It will attract the audience even more and make them want the album. If a person was going to buy this album they would look for the artists name or picture when looking so it is important that it is bold and eye catching.

The main image is the most important part of the digi-pak as it gives the vibe and image of the album and gives an idea of the music. It is therefore important that the image we uses reflects the music video and genre.

The name of the album needs to be there as it separates it from the other work the artist has done. It also will again give an image to the album and a direction which will attract other music listeners that arent the artists biggest fans. We need to come up with a name that will appeal to the target audience but also others.

Having the reviews within the digi-pak is effective as it shows people why they should be buying the album. With it being 5 stars that will intrigue the target audience and make them more inclined to purchase it. Having the platforms there also shows other ways to access the music which also advertises the music to music listeners that perhaps prefer to listen to music via apps rather than a CD.