Tuesday, 27 March 2018
PRODUCTION- Digipak and Magazine advert design
Front Cover - I have kept the front cover simplistic yet eye catching using a bright pastel green as the background. The model is wearing modern clothing that my target audience wear and the pose makes the model look approachable which is appealing to audiences. The typography is shown to be both sans serif and hand written font. The sans-serif font of the album title 'sorry not sorry' gives a modernised look to the front cover, which is what my target audience prefered in questionnaires, and the handwritten 'Lewis Roberts' gives a personal touch, which attracts people as they believe the artist has put more care into the product. I edited the photo in order to make it brighter and have the colours within his face stand out more. I used the properties of brightness and curves in order to do this and believe the overall outcome was more effective.
Inside left - In my final design for my inside left panel, I have used multiple pictures as in the questionnaire my audiences said that they prefer to see more photos. Again I edited the photos using the curves and brightness properties within photoshop in order to make my photos more visually appealing and the colours more vibrant. I used no text on this page as I wanted to answer my target audiences questionnaire responses and keep text to a minimal without the digipak as it can become visually unappealing. I have also carried on the colour scheme of using background colours on the blue and green spectrum as too keep with a house style.
Disk panels - As I have created a six panel, I wanted to create a deluxe album that had two disks within in. Each page was a different colour, either pastel blue or green, to keep to the colour scheme that has been carrying throughout the digipak. I also use the same handwritten typography as used on my front panel to keep up the personalised style, this time however both the artists name and the album title are in the handwritten font.
Back panel and fold Panel - These two panels are taken up with the song title on both the normal disk and the deluxe disk. These have the most text on throughout the digipak however it is neat and centered and is still visually appealing to the audience. The typography is a vary between the sans serif font and the handwritten font on the front cover and also another handwritten font that I used on my magazine advert. The variation makes the song titles easy to read as I kept the simplistic sans-serif font for them but made it more interesting to look at with the handwritten fonts at the top of the page. I also used the smudge tool in order to create an interesting an original shape for my audience to see whilst looking at the tracks.
Editing - As mentioned before, I used the properties brightness and curves in order to edit my photos. I started editing each photo by increasing the brightness to make the skin of the model have more of a healthy glow to it. I then clicked on the curves option and did different alterations in order to get the best overall colours to match my house style of being bright. I also edited the track list background by creating a white circle within a blue background and rasterised it so that i could change the shape of the circle. I used the smudge tool to create
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